25 Video Facts for 2017

On this blog we have stressed the reasons why video is so important to your marketing strategy. As we start a new year we thought it would be helpful to provide some interesting data points about the impact video has had and will continue to have in 2017.

Impact of Video

  1. 8M words is the estimated value of one minute of video. – Forrester Research
  1. 45%of Internet users view at least one online video over the course of a month. – comScore
  1. 100M Internet users watch online video every day. – Video Brewery
  1. By 2019, online video will be responsible for four-fifths of global Internet traffic. In the US alone, online video will be responsible for 85% of domestic Internet traffic. – Tubular Insights
  1. “How to” searches on YouTube are up 70%year-over-year. – Hubspot

Video Marketing and Advertising

  1. 4X as many consumers would rather watcha video about a product than read about it. – Hubspot
  1. 75%of executives watch work-related videos on business websites at least once a week. – Insivia
  1. According to Forbes59%of executives would rather watch a video than read text. – Forbes
  1. 96% of B2B organizationsare using video as part of their online marketing and 73% of B2B organizations report positive ROI from video marketing. – Tubular Insights, Insivia
  1. According to a report published by Forrester, including video in an email leads to a whopping 200-300%increase in click-through rate and an introductory email that includes a video improves an increased click-through rate by 96%. – Forrester, Business2Community
  1. 23%of people who have been presented with a poor quality video experience would hesitate to purchase from that brand. – KZO
  1. Companies using video enjoy 41%more web traffic from search than non-users. – Hubspot
  1. 52%of marketing professionals worldwide name video as the type of content with the best ROI. – Hubspot
  1. 62%of consumers are more likely to have a negativeperception of a brand that publishes poor-quality video. – Hubspot
  1. Video drives a 157%increase in organic traffic from search engines. – Hubspot
  1. Combining video with full-page ads boosts engagement by 22%. Insivia
  1. Businesses using video grow company revenue 49%faster year-over-year than organizations without video. – Hubspot
  1. By 2016 video ad spending will reach$5.4 Billion.Break Media.
  1. Digital marketing spend will grow from $57.29 billion in 2014 to $103.37 billion in 2019. – Ironpaper

Social and Mobile Video

  1. 92%of mobile video consumers share videos with others. – Invodo.
  1. Video on social media generates 1,200%more shares than text and images combined. – Hubspot
  1. 40%of consumers state that video increases the chance they’ll purchase a product on their mobile device. – Hubspot
  1. Mobile and tablet shoppers are 300%more likely to view a video than laptop/desktop users. – Singlegrain
  1. Online video is about 50%of all mobile traffic.Singlegrain
  1. YouTube reports mobile video consumption rises 100%every year.Insivia


Additional stats available from Livestream