The ABCs of Media Buying

ABC Media Buying Blog

Media Buying Terms You Should Know Looking for an introductory guide to media buying? Look no further. Oswego Creative is providing an infographic of the ABCs of media buying. Check it out! Are you looking to learn more about Media Buying or want to chat with the Oswego Creative team
Read more…

US Digital Video Benchmark Report provides insight on trends and opportunities for online marketers and advertisers

Trends Blog

Adobe produces the US Digital Video Benchmark Report that highlights trends in online video activity as a resource for marketers and advertisers. This year’s report shows that the majority of online video consumption continues to be of live sporting events and “TV Everywhere” content. However, it also provides useful insight
Read more…

Media Buys for the NFL Season

Outdoor lineman work

A lot goes into when and where ads appear. Media buying is highly competitive and requires continual monitoring of the market. This process is balanced against a client’s budget and objectives. This significant analysis and negotiating requires someone who understands the mechanics of the entire process. Oswego Creative has been
Read more…

Media Buying 101

Whether on television, online, on the radio or on the side of a bus, every advertisement has been placed in that specific location, at that specific time, for a reason. For organizations as large as the International Brotherhood of Electrical Workers (IBEW), the most fitting placement can be on a
Read more…