How To Effectively Use Live Stream Video

Live Stream Blog

The value of video to marketing and social media strategies is well documented. Video is no longer a “Nice To Have” it is a “Must Have”. Up until last year, marketing video was one directional and without the ability for you and your audience to interact in real time. With
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Video Length – Recommendations and Best Practices

Video Length Blog

Viewing video on the web and on mobile devices has become a game changer for marketers. On one hand, it’s provided an unprecedented number of opportunities for targeted messaging. On the other hand, there is so much information being presented on a daily basis that average consumers are being overwhelmed.
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Common Video Production Mistakes to Avoid

Mistakes Blog

Many businesses try to save money by self-producing their marketing videos, but this approach is often fraught with problems. Often, amateur videographers finish a piece, view it, and think it looks great. However, upon showing that piece to a professional, they can quickly identify many mistakes. A professional videographer finding
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Why Expertise in Video Matters

Expertise Blog Title Slate

Marketers are always looking for new and effective methods to help share their message with their target audiences. In this quest, online video marketing has quickly become one of the most effective tools in the marketers’ quiver. Quality is important in every marketing medium, but arguably plays the most important
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What is a Cyc Room?

What is a Cyc Room?

Cyc Room: A Cyclorama is a curved wall used as a background of a stage set to suggest unlimited space. Studios with a Cyc often referred to this as a “green screen” because the Cyc background is usually green. The design allows for a wide variety of backgrounds and graphics
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Post Production: The Importance of Video Editing

Post Production Blog

It has never been easier to shoot video than it is today. Most people can pull a smartphone out of their pocket and start shooting instantly then upload their video online as soon as they stop filming. While it’s great that people can use video to share their lives so
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Improving Green Screen Resolution

We’ve all seen movies where an actor is flying through the sky or on a boat in the Atlantic with a tiger. We might not be directors or graphic artists, but we know that “visual effects” are in play here. This technology is so pervasive that most people outside of
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