You know you need a video – but where do you start? That’s where the expertise of Oswego Creative begins. We take your challenge and devise a solution in the strategy phase of our video production plan.
We meet with our clients face-to-face. Not only does it give us all a chance to really get to know someone, it also gives us a chance to learn about your specific needs and goals. In this discovery phase, we’ll get to know you and your team. We want to hear about your likes, your dislikes, what you want to get out of your videos, and how you want to distribute them. We listen intently – we take good notes. We want you to consider us another member of your team, one that has a stake in not only how well your video does, but your business as well.
We take the information we glean, and we go about the business of planning a video strategy. We think intently about what kinds of equipment you’ll need, and what kind of crew. We think about shoot locations, about times of day, about a script. Most importantly, though, we think about how it all comes together to form a cogent whole. We think long and hard about your needs – and when we’re done, we know the result is a video that effectively tells your story. A video you are proud of.
Not only are we thinking about the ins and outs of the logistics of your video, but we’re planning on the best way to get people to see it. Is your audience internal, or external? Are you targeting a specific demographic, or location or people? All of these things are important to know during the strategy phase so that we have a good sense of what you hope to accomplish with your shiny new video.
When it’s all said and done, the strategy of your video is just as important as your video itself.