Alex began his professional career in the music industry where he toured for 6 years with his band, eventually leading him to tour with other bands while providing video and photo services. His success in the music industry led to commercial work and the start of his own Production Company. Through a series of freelance work with companies like AirBnB, Jack Daniels, and Warner Records, Alex sharpened his skills in a variety of Digital Media avenues. He has worked with a variety of industries, ranging from real estate and rental properties to music videos and advertising.