What Should Be in My Social Media Marketing Plan?

What Should Be in My Social Media Marketing Plan?

When quarantine became the nation’s reality this spring, the purpose of Social Media began to change, and businesses had to pivot quickly to keep up with the unique challenges that COVID 19 placed on individuals and brands alike. I watched businesses temporarily...
Editing Tips 101

Editing Tips 101

Greetings fledgling editor! I’ve been tasked with compiling some editing tips to help YOU get started in your editing career, and since we’re always on a deadline, from now until eternity, let’s just dive right in. You might be wondering, “What on earth does this guy...
Case Study: The Yeti Cooler Marketing Model

Case Study: The Yeti Cooler Marketing Model

Every once in a while, you find a piece of content that will stop you in your tracks. Something about it is captivating. As a storyteller and marketing professional, creating that kind of content is the Holy Grail. Not only is it extremely rewarding to affect peoples’...
Case Study: A Vision for Tanzania

Case Study: A Vision for Tanzania

It is very difficult to know where to begin when trying to create a case study out of “A vision for Tanzania”. Working with the Moran Eye Center and having the experience of travel around Tanzania for a few weeks was truly a life changing experience. We were contacted...
The Power of Storytelling

The Power of Storytelling

Which camera is best for making your story? I have been working professionally with film and digital camera equipment now since the days of Beta and DV tape. The limitations we would experience in those days as visual storytellers were very humbling and very real. The...