A Guide to Instagram Analytics

A Guide to Instagram Analytics

With 1 billion active users Instagram is one of the most popular social media platforms. As a digital marketer, it’s important to understand who’s using which apps so that you can most effectively reach your target audience – but it can be challenging to...
IGTV vs. Facebook Live

IGTV vs. Facebook Live

Instagram recently released a new app and feature called IGTV. It’s a mobile TV platform similar to Facebook Live. On the app, you can find vertical videos for viewers on smartphones. You can follow accounts on Instagram, but now with IGTV, you can follow their...