Instagram recently released a new app and feature called IGTV. It’s a mobile TV platform similar to Facebook Live. On the app, you can find vertical videos for viewers on smartphones. You can follow accounts on Instagram, but now with IGTV, you can follow their channels too. Facebook Live is very similar to IGTV because they both allow you to provide unique, cost-effective content to your audience. Although they might provide similar benefits to a potential viewer, they function differently.

How do they work? Check out the comparison below to learn!

Both of these apps can effectively help your marketing strategy for many reasons. For more on how IGTV can help, read this post. To read how Facebook live is beneficial, check out this article

If you or your company wants to start a digital marketing strategy including IGTV or Facebook Live, contact us today!