Converse Case Study
by Jessi Salka | Apr 8, 2022
As a marketing professional, brands that continue to stay relevant and fresh for years always intrigue me. Of course, there is brand recognition which helps a great deal in keeping people’s attention, but there is so much more that goes into keeping a brand thriving....
Why Do We Choose the Lens We Choose?
by Jessi Salka | Feb 24, 2022
Filmmaking and cinematography is, in its essence, storytelling. It’s how we choose to tell those stories that makes it a creative and artistic endeavor. How you choose to present your imagery to your audience will determine how they emotionally, consciously or...
How to Manage Your Brand’s Online Reputation
by Jessi Salka | Feb 2, 2022
Now more than ever, our world is dominated by technology - including social media. Today, millions of brands are online, whether it be a website, social media accounts, podcasts, YouTube channels, and more. We’re able to purchase the things we need with the click of a...
How to Find Your Ideal Audience on Social Media
by Jessi Salka | Jan 20, 2022
Have you ever been telling a story, only to realize that the people around you have either stopped listening, or talked over you? Yeah, that’s not your ideal audience. Similarly, it feels like wasted time and energy to be placing content in front of people who aren’t...
Top 5 (+1) Tips for Creating a Successful Social Media Calendar
by Jessi Salka | Dec 15, 2021
Our clients are always asking how they can increase their social media presence to gain more exposure. Given the number of clients we’re responsible for, it can quickly become overwhelming to add content creation to our list of daily tasks. We’ve found creating a...
The Importance of Color Grading
by Jessi Salka | Nov 30, 2021
"There is no Beauty without Color” Years ago, in the corporate communication world, video production meant hitting the record button on a camera hundreds of times during a shoot and hoping that the information captured on tape was captivating enough to tell the story...
Tips for Facilitating the Perfect Interview
by Mark Verver | Nov 1, 2021
At Oswego Creative, we often tell stories about real people, working real jobs, providing for real families. The stories are authentic and narrated by the characters themselves through the use of interviews. However, these are non-actors who for the most part have no...
YouTube SEO: 5 Tips to Rank Your Videos Higher
by Jessi Salka | Oct 11, 2021
You have probably heard of SEO in relation to your ranking on Google search, but did you know SEO is equally as important for YouTube? In fact, search engines like Google and YouTube use a lot of the same fundamentals in their algorithms for website and video ranking....
5 Tips for Recording Quality Audio
by Will Kingston | Jan 20, 2021
When it comes to film making and video production, the story is the first priority, no questions about it, but a close second is good audio. As the audience, we can forgive, and may even overlook, errors in continuity, bad lighting, and all the other art forms that...
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