Blog

The Power of Storytelling

The Power of Storytelling

Which camera is best for making your story? I have been working professionally with film and digital camera equipment now since the days of Beta and DV tape. The limitations we would experience in those days as visual storytellers were very humbling and very real. The...

Storytelling from a Post-Production Perspective

Storytelling from a Post-Production Perspective

Out of everything we do, the most important part is telling compelling stories. In order to do that we have to work as a team. Here is one example of how I like to do that with our producers.  For our IBEW Hour Power channel, we produce a series called Band of...

A Guide to Instagram Analytics

A Guide to Instagram Analytics

With 1 billion active users Instagram is one of the most popular social media platforms. As a digital marketer, it’s important to understand who’s using which apps so that you can most effectively reach your target audience - but it can be challenging to understand...

Oswego Creative Employee Spotlight: Austin Day

Oswego Creative Employee Spotlight: Austin Day

As you’ll quickly learn, in knowing Austin or by reading the below comments, Austin is the walking definition of dedication. His passion for his craft is apparent in his process and in each finished product he has his hands in. The role of Cinematographer & Editor...

The Importance of Pre-Production

The Importance of Pre-Production

The most important phase of the production process is pre-production.  This is where you make your bacon. It’s where your storyboards, shot lists, and schedules are made which are all geared toward one purpose - to make your life easier during the shoot and in...

Turning a Formal Interview into a Conversation

Turning a Formal Interview into a Conversation

Here at Oswego Creative, we tell a lot of stories about real people, working real jobs, providing for real families. These stories are authentic and feature everyday folks who are not actors, and for the vast majority have zero experience in video production, let...

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