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How to Find Your Ideal Audience on Social Media

How to Find Your Ideal Audience on Social Media

Have you ever been telling a story, only to realize that the people around you have either stopped listening, or talked over you? Yeah, that’s not your ideal audience. Similarly, it feels like wasted time and energy to be placing content in front of people who aren’t...

The Importance of Color Grading

The Importance of Color Grading

"There is no Beauty without Color” Years ago, in the corporate communication world, video production meant hitting the record button on a camera hundreds of times during a shoot and hoping that the information captured on tape was captivating enough to tell the story...

Tips for Facilitating the Perfect Interview

Tips for Facilitating the Perfect Interview

At Oswego Creative, we often tell stories about real people, working real jobs, providing for real families. The stories are authentic and narrated by the characters themselves through the use of interviews. However, these are non-actors who for the most part have no...

YouTube SEO: 5 Tips to Rank Your Videos Higher

YouTube SEO: 5 Tips to Rank Your Videos Higher

You have probably heard of SEO in relation to your ranking on Google search, but did you know SEO is equally as important for YouTube? In fact, search engines like Google and YouTube use a lot of the same fundamentals in their algorithms for website and video ranking....

5 Tips for Recording Quality Audio

5 Tips for Recording Quality Audio

When it comes to film making and video production, the story is the first priority, no questions about it, but a close second is good audio. As the audience, we can forgive, and may even overlook, errors in continuity, bad lighting, and all the other art forms that...

What Should Be in My Social Media Marketing Plan?

What Should Be in My Social Media Marketing Plan?

When quarantine became the nation's reality this spring, the purpose of Social Media began to change, and businesses had to pivot quickly to keep up with the unique challenges that COVID 19 placed on individuals and brands alike. I watched businesses temporarily...

Editing Tips 101

Editing Tips 101

Greetings fledgling editor! I’ve been tasked with compiling some editing tips to help YOU get started in your editing career, and since we’re always on a deadline, from now until eternity, let’s just dive right in. You might be wondering, “What on earth does this guy...

The Struggle

The Struggle

Since joining Oswego Creative as a producer two and a half years ago, I’ve been producing a lot more documentary-style content.  This kind of video focuses the lens on real people rather than scripted actors.  While I started my production career working on mostly...

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