As a marketing professional, brands that continue to stay relevant and fresh for years always intrigue me. Of course, there is brand recognition which helps a great deal in keeping people’s attention, but there is so much more that goes into keeping a brand thriving....
Have you ever been telling a story, only to realize that the people around you have either stopped listening, or talked over you? Yeah, that’s not your ideal audience. Similarly, it feels like wasted time and energy to be placing content in front of people who aren’t...
Our clients are always asking how they can increase their social media presence to gain more exposure. Given the number of clients we’re responsible for, it can quickly become overwhelming to add content creation to our list of daily tasks. We’ve found creating a...
When quarantine became the nation’s reality this spring, the purpose of Social Media began to change, and businesses had to pivot quickly to keep up with the unique challenges that COVID 19 placed on individuals and brands alike. I watched businesses temporarily...
How’s everyone doing? How are we feeling? I know that the past few weeks have been heavy. And confusing. And scary and uncomfortable and there are still a lot of unknowns weighing over our minds and hearts. I actually woke up a few days ago thinking that this was all...
Bonnie and Clyde. Cookies and milk. A cold beer on a hot summer day in Colorado. These are just some of the best duos of all time. One more to add to that list that you may not be as familiar with: organic and paid social media marketing. While each on their own prove...
