What Should Be in My Social Media Marketing Plan?

What Should Be in My Social Media Marketing Plan?

When quarantine became the nation’s reality this spring, the purpose of Social Media began to change, and businesses had to pivot quickly to keep up with the unique challenges that COVID 19 placed on individuals and brands alike. I watched businesses temporarily...
Social Media in Times of COVID-19

Social Media in Times of COVID-19

How’s everyone doing? How are we feeling? I know that the past few weeks have been heavy. And confusing. And scary and uncomfortable and there are still a lot of unknowns weighing over our minds and hearts. I actually woke up a few days ago thinking that this was all...
A Guide to Instagram Analytics

A Guide to Instagram Analytics

With 1 billion active users Instagram is one of the most popular social media platforms. As a digital marketer, it’s important to understand who’s using which apps so that you can most effectively reach your target audience – but it can be challenging to...
IGTV vs. Facebook Live

IGTV vs. Facebook Live

Instagram recently released a new app and feature called IGTV. It’s a mobile TV platform similar to Facebook Live. On the app, you can find vertical videos for viewers on smartphones. You can follow accounts on Instagram, but now with IGTV, you can follow their...