Converse Case Study

Converse Case Study

As a marketing professional, brands that continue to stay relevant and fresh for years always intrigue me. Of course, there is brand recognition which helps a great deal in keeping people’s attention, but there is so much more that goes into keeping a brand thriving....
Why Do We Choose the Lens We Choose?

Why Do We Choose the Lens We Choose?

Filmmaking and cinematography is, in its essence, storytelling. It’s how we choose to tell those stories that makes it a creative and artistic endeavor. How you choose to present your imagery to your audience will determine how they emotionally, consciously or...
How to Manage Your Brand’s Online Reputation

How to Manage Your Brand’s Online Reputation

Now more than ever, our world is dominated by technology – including social media. Today, millions of brands are online, whether it be a website, social media accounts, podcasts, YouTube channels, and more. We’re able to purchase the things we need with the...
How to Find Your Ideal Audience on Social Media

How to Find Your Ideal Audience on Social Media

Have you ever been telling a story, only to realize that the people around you have either stopped listening, or talked over you? Yeah, that’s not your ideal audience. Similarly, it feels like wasted time and energy to be placing content in front of people who aren’t...