What Should Be in My Social Media Marketing Plan?

What Should Be in My Social Media Marketing Plan?

When quarantine became the nation’s reality this spring, the purpose of Social Media began to change, and businesses had to pivot quickly to keep up with the unique challenges that COVID 19 placed on individuals and brands alike. I watched businesses temporarily...
Case Study: The Yeti Cooler Marketing Model

Case Study: The Yeti Cooler Marketing Model

Every once in a while, you find a piece of content that will stop you in your tracks. Something about it is captivating. As a storyteller and marketing professional, creating that kind of content is the Holy Grail. Not only is it extremely rewarding to affect peoples’...
Cyber Knights: Flashpoint by Trese Bros. Games

Cyber Knights: Flashpoint by Trese Bros. Games

I’ve been an avid video game nerd for the duration of my existence on this cosmic rock, so when I had an opportunity to work on a Kickstarter video for Cyber Knights: Flashpoint – a squad based RPG by the Trese Bros. – I was more excited than Link in a...