Month: April 2019 | Oswego Creative

Setting SMART Goals: Step 1 of a Successful Digital Marketing Strategy

by Laura Walsh | Apr 9, 2019

Specific, Measurable, Attainable, Relevant, and Timely – SMART. SMART is a set of criteria for creating goals and can be attributed to Peter Drucker and his framework Management By Objectives (MBO). These are 5 standards to which you should consistently hold your...

Setting SMART Goals: Step 1 of a Successful Digital Marketing Strategy

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