What Should Be in My Social Media Marketing Plan?

What Should Be in My Social Media Marketing Plan?

When quarantine became the nation’s reality this spring, the purpose of Social Media began to change, and businesses had to pivot quickly to keep up with the unique challenges that COVID 19 placed on individuals and brands alike. I watched businesses temporarily...
Case Study: The Yeti Cooler Marketing Model

Case Study: The Yeti Cooler Marketing Model

Every once in a while, you find a piece of content that will stop you in your tracks. Something about it is captivating. As a storyteller and marketing professional, creating that kind of content is the Holy Grail. Not only is it extremely rewarding to affect peoples’...
Social Media in Times of COVID-19

Social Media in Times of COVID-19

How’s everyone doing? How are we feeling? I know that the past few weeks have been heavy. And confusing. And scary and uncomfortable and there are still a lot of unknowns weighing over our minds and hearts. I actually woke up a few days ago thinking that this was all...
Case Study: A Vision for Tanzania

Case Study: A Vision for Tanzania

It is very difficult to know where to begin when trying to create a case study out of “A vision for Tanzania”. Working with the Moran Eye Center and having the experience of travel around Tanzania for a few weeks was truly a life changing experience. We were contacted...