Blog
Collaboration
One of my favorite aspects of working as a producer and director is the ability to collaborate with my team. While I feel like the word “collaboration” has been pummeled into becoming somewhat of a buzzword, it is a critical component in almost all of our projects at...
The Clock is Ticking…
Video projects are intricate mechanisms with more moving parts than a fine Swiss timepiece. And when you only have 48 hours to conceive, execute, and deliver a video, the clock is always ticking... also like a fine Swiss timepiece! (Boy, what CAN’T you compare to a...
Case Study: A Vision for Tanzania
It is very difficult to know where to begin when trying to create a case study out of “A vision for Tanzania”. Working with the Moran Eye Center and having the experience of travel around Tanzania for a few weeks was truly a life changing experience. We were contacted...
The Power of Storytelling
Which camera is best for making your story? I have been working professionally with film and digital camera equipment now since the days of Beta and DV tape. The limitations we would experience in those days as visual storytellers were very humbling and very real. The...
Lens Test: Which Lens Will Give You the Shot You’re Looking For?
Prime, cine, zoom, tilt-shift, wide-angle, telephoto, parfocal, macro, what do they all mean? Just the many types of lenses we [filmmakers] choose to focus our shot! There are many factors into which lens I might choose for the shot or situation. Sometimes the bigger...
The Importance of Pre-Production
The most important phase of the production process is pre-production. This is where you make your bacon. It’s where your storyboards, shot lists, and schedules are made which are all geared toward one purpose - to make your life easier during the shoot and in...
Setting SMART Goals: Step 1 of a Successful Digital Marketing Strategy
Specific, Measurable, Attainable, Relevant, and Timely – SMART. SMART is a set of criteria for creating goals and can be attributed to Peter Drucker and his framework Management By Objectives (MBO). These are 5 standards to which you should consistently hold your...
A Sustainable Business Model: Verticals and Their Importance
As you talk about evolution - whether personal or professional, company-wide or inter-departmental - there are a few things which have made us function properly as a business, service our clientele and perhaps, most importantly, provide a good work environment for our...
Seeing Your Video Before It’s Shot: the Power of Pre-Production
As filmmakers, we work in a visual medium. That is a huge blessing for me since I believe my storytelling eye is a lot stronger than my math skills. That being said, it can sometimes be very difficult to turn a complex idea into a visual story. This is especially true...
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