As a marketing professional, brands that continue to stay relevant and fresh for years always intrigue me. Of course, there is brand recognition which helps a great deal in keeping people’s attention, but there is so much more that goes into keeping a brand thriving....
Our clients are always asking how they can increase their social media presence to gain more exposure. Given the number of clients we’re responsible for, it can quickly become overwhelming to add content creation to our list of daily tasks. We’ve found creating a...
You have probably heard of SEO in relation to your ranking on Google search, but did you know SEO is equally as important for YouTube? In fact, search engines like Google and YouTube use a lot of the same fundamentals in their algorithms for website and video ranking....
When quarantine became the nation’s reality this spring, the purpose of Social Media began to change, and businesses had to pivot quickly to keep up with the unique challenges that COVID 19 placed on individuals and brands alike. I watched businesses temporarily...
Every once in a while, you find a piece of content that will stop you in your tracks. Something about it is captivating. As a storyteller and marketing professional, creating that kind of content is the Holy Grail. Not only is it extremely rewarding to affect peoples’...
Bonnie and Clyde. Cookies and milk. A cold beer on a hot summer day in Colorado. These are just some of the best duos of all time. One more to add to that list that you may not be as familiar with: organic and paid social media marketing. While each on their own prove...
